The gender wage, leadership opportunities, and financial inconsistencies in the workplace have partly reduced during the past several years. However, many women trying to build their brands in a corporate environment where males predominate still find them excessively broad.
People need to understand that it is economically wise to support women in business. Women create history almost every day by taking up new roles in society which were previously handled by their male counterparts. Considering these factors, it becomes clear that supporting all kinds of businesses run by women from various socioeconomic backgrounds means strengthening local economies and providing quality employment.
We shouldn't promote or celebrate female entrepreneurs simply one day a year when it's International Women's Day. Instead, we should support them and their businesses throughout the year.
This post will give you a broader idea about how to honor and encourage female founders all year long.
Why Should We Support Companies Owned by Women?
It is a good idea to start by supporting female entrepreneurs and women-owned businesses, even if the World Economic Forum (https://initiatives.weforum.org/accelerators-network/gender-parity) predicts it will take almost a century to bridge the gender gap. Women-owned companies frequently work cooperatively and generate more money and employment for the community. Women typically start businesses to pursue their passions, balance work, and personal life, and provide for their families.
According to a recent SCORE (https://www.score.org/resource/blog-post/are-women-owned-businesses-successful-male-owned-businesses) (Service Corps of Retired Executives) poll, 62% of female entrepreneurs said their firms were their primary source of income, challenging the notion that these ventures were only side jobs. Also, despite having more difficulties at work than males, research has shown that female managers go above and beyond to help their staff and actively promote diversity, equity, and inclusion (DEI). All this should be taken into account when supporting women-owned businesses.
Women-Owned Businesses to Support in 2024
Throughout the year, supporting women-owned companies is a beautiful way to express your support and gratitude. Following listed are eight women-owned companies that deserve the praise in 2024..
ForDays
The American company ForDays is a woman-owned business that makes apparel that can be recycled endlessly so that it never ends up in a landfill. ForDays was founded by co-founders Mary Saunders and Kristy Caylor to revolutionize the sustainable fashion sector. ForDays provides 10% back in Closet Cash with every purchase and sells recyclable apparel for both genders, including shirts, bottoms, dresses, accessories, and more. With every ForDays item you recycle, you also earn $5 in Closet Cash.
Beauty Creations
Esmeralda Hernandez, CEO and Founder of Beauty Creations, established the company in 2016, intending to revolutionize the beauty sector. Being raised by her father, Esmeralda's career started early. Esmeralda discovered her genuine interest in the beauty sector when she was just 15 years old and started her own business in the perfume and hair industry.
Esmeralda founded Beauty Creations as a female entrepreneur after seeing people who could not afford luxury goods and wanting to help people purchase high-quality goods without spending a fortune. Cosmetic products for the eyes, lips, face, and other unique collections are available from Beauty Creations, all of which are free of animal testing.
Bottleshot Cold Brew Coffee
Bottleshot, which Annie Mitchell and Charlotte Dales established, produces great canned cold-brew coffee. Annie was highlighted on BBC's Dragon's Den for getting funding for their brilliant concept. They use Rainforest Alliance-certified beans in their locally produced cold brew coffee to ensure that it is produced ethically and responsibly. Also, their internet store is overflowing with caffeine. Bottleshot Cold Brew Coffee is for coffee lovers who have shown immense appreciation for the brand.
Mettle Women Inc.
Mettle Women Inc., an international gift-delivery service established in Australia, hires women who are homeless as a result of domestic and family abuse. Also, Mettle is introduced to women by their crisis shelter partners, who produce, complete, and ship every order. Mettle Women Inc. employs packaging and mailer boxes that are 100% recyclable and biodegradable since it supports regional producers and suppliers to lessen the carbon footprint of the world.
NUE Hoops Jewellery
A mother and her two daughters (Victoria, Camilla, and Emily) founded NUE Hoops in England. They wanted to make a jewelry brand that was simple to customize and enjoyable, each with its sense of flair. Select a few charms and the hoops to slide them onto to create your perfect earrings. Yours will stand out among over a hundred charms and a dozen hoops.
SEYANTE
Due to her love of fine, well-fitting robes, SEYANTE was founded by a woman entrepreneur who has worked in the field for a considerable time. Along the road, she established one of the top robe companies on Amazon. This business is the best choice for men and women who want a comfortable experience with quality Turkish bathrobes. With so many colors and materials provided to ensure a relaxing time, the founder has designed a unique experience for anyone.
Beautyologie
Robin Doyle sought to alter how people purchased beauty products after working as a writer and editor in the beauty industry for 15 years. She recognized the harmful effects of Western consumerism on underdeveloped nations. Beautyologie is an online beauty store that exclusively sells products from companies that treat their customers fairly and ethically. Discover what you're searching for by product category, the nation of manufacture, or brand, and discover everything there is to know about the product makers on their Beautyologie TV video series.
Mitch and Maddie, a father-daughter partnership that founded Unclockable, want to make it easy for trans and queer individuals to appear precisely as they want. Maddie discovered that tucking helped with her body image and increased her confidence after coming out, although it was challenging. She discovered she wasn't alone and created a solution to the problem. They've devoted much of the website to educating visitors because their product needs more education than others.
The Takeaway!
For women, the business landscape and dynamics globally are not naturally encouraging. While our societies today are dominated by businesses owned by men, the community must help women-owned businesses as well to withstand the challenges. Every action, no matter how modest, may unquestionably benefit women-owned companies.
While it is true that men and women come from diverse backgrounds and experiences, this works to their advantage regarding business strategies. A company that a woman owns has various viewpoints, is innovative, and can push the limits of the industry.
Here’s to wishing all the women across the globe a Happy International Women’s Day.
